CLIENT
Every Kiwi Vote Counts
Tracey Lee - Founder / Strategic Lead
AGENCY
Special Group New Zealand *Lead Agency
1. Michael Redwood - Managing Partner
2. Heath Lowe - Executive Design Director
3. Rory Gallery - Head of Strategy
4. Lisa Fedyszyn - Executive Creative Director
5. Jonathan McMahon - Executive Creative Director
6. Jack Gravatt - Creative
7. Till Dittmers - Creative
8. Daisy Conroy-Botica - Social & Brand Strategist
POEM
Matt Holmes - Co-Founder and Executive Creative Director
SUMMARY
An unknown entity wielding a micro-budget set out to mobilise dismally participating overseas Kiwi voters in New Zealand’s 2020 Election. Every Kiwi Vote Counts enlisted a Russian national to wake them up to their collective influence and incite them to MEDDLE IN THE NEW ZEALAND ELECTION. ‘The Meddler’ punched above its weight with a provocative and cut-through social campaign that helped drive the largest overseas voter turnout in history, a 42% increase in overseas resident voters and a disproportionate shift in Australia.
