CLIENT
United Commercial Bank
Javed Iqbal - EVP & Head of Brand Marketing & CAD
ACI Logistics
AGENCY
Grey Advertising Bangladesh *Lead Agency
1. Syed Gousul Alam Shaon - Managing Partner & Country Head
2. Bitop Das Gupta - AVP & Lead, Strategic Planning
3. Abu Sayed Mohammad Nurur Rahman - Group Creative Director
4. Mohammad Akrum Hossain - Sr. Creative Director
5. Syed Mohammed Tariq - Executive Director, Operations & Business Development
6. Jihad Bin Tahzeeb - Associate Account Director
7. Md. Abdullah Al Kafi - Head of Media & PR
8. Nurul Islam Bhuiyan - Creative Supervisor (Art)
9. Manami Sunjia Hossain - Project Coordinator
SUMMARY
Over 33% of Bangladesh’s population are financial outcasts and most of them are farmers. They live off the land, without the ability to access credit or savings and are stuck in a vicious cycle of poverty due to the unfairness caused by middlemen. Now, inequality and poverty are often accepted as age-old parts of society—impossible to change, but Project AgroBanking challenged that and paved the way to break this cycle by disrupting the typical banking model and turning fresh produce and vegetables into bank accounts.
