CLIENT
Suncorp Insurance
1. Travis Hughes - Marketing Manager
2. Jade Thomas - Suncorp Insurance Marketing Lead
AGENCY
1. Abigail Dubin-Rhodin - Strategy Director
2. Eric Franken - Copywriter
3. Marijke Spain - Art Director
4. Andy Fergusson - Executive Creative Director
5. Grace Vizor - Group Business Director
6. Shae Jones - Business Director
7. Graham Alvarez - Head of Strategy
OMD Sydney
1. Anna Higgins - Account Director
Herd MSL
Revolver
Glue Society
SUMMARY
Each year, hundreds of thousands of Australian homes are destroyed or damaged by extreme weather. To help solve this problem, Suncorp partnered with the CSIRO, James Cook University and Room 11 Architects to create ‘One House To Save Many’, the world’s first home designed, scientifically tested, and built to withstand cyclones, floods and bushfires.
Led by a documentary on broadcast TV, the campaign highlighted the problem, the testing process, product features, and showcased resilience experts, as well as real Australians who had lost their homes to extreme weather.
