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Cadbury Celebrations
Not Just A Cadbury Ad 2.0

RAN IN: India

CLIENT
Mondelēz India

AGENCY
Ogilvy Mumbai *Lead Agency


Wavemaker Mumbai


SUMMARY

India’s 2nd Covid wave in 2021 proved to be a bigger setback for the small businesses. So, in the sales-critical Diwali season, when brands went back to the deep-discounting playbook on e-comm channels, Cadbury reinvented its 2020 edition of #NotJustACadburyAd yet again. It got a world-famous celebrity Shahrukh Khan to endorse countless-nameless stores along with its own by combining data and MarTech innovation. This use case proved to be useful again in uplifting 1000s of small-businesses, and registering a +35% jump in sales for Cadbury’s gifting in the pandemic.


Hero Medium: Interactive/Online

Audience: Young people (20-35)

Objectives: Increase sales, volume, increase market share

Language: English