Procter & Gamble

1. Masanori Tagaya - Executive Creative Director 2. Rui Nago - Executive Planning Director 3. Jun Ogasawara - Senior Creative Director 4. Sayaka Adachi - Senior Account Director 5. Yoichi Inamura - Associate Creative Director 6. Kei Takimoto - Senior Art Director 7. Katsuhiro Fujimoto - Interactive Art Director 8. Shota Ishikawa - Junior Art Director 9. Takuya Tanaka - Designer 10. Satomi Nagata - Strategic Planner

GREY Tokyo *Lead Agency

FEATURING TWO TRANSGENDER JOB-SEEKERS AS ROLE MODELS, PANTENE IGNITED A CULTURAL CONVERSATION FOR A MORE LGBTQ FRIENDLY SOCIETY. “As a male or female, which gender should I present myself while job-hunting?” – while most job-seekers worry about their career path, LGBTQ candidates also have to worry about their gender. In the country where uniformity and conformity are considered virtues, LGBTQ job-seekers are ignored by society. By featuring two successful transgender job-seekers as role models, Pantene not only inspired future LGBTQ job-seekers, but also motivated Japanese companies to become more LGBTQ-friendly.