AGENCY
1. Shibani Mitra - AVP Strategy
2. Dheeraj Sinha - Co-CEO, Chief Strategy Officer
3. RajDeepak Das - Co-CEO, Chief Creative Officer
4. Vikram Pandey - National Creative Director
5. Geo Joseph - Creative Director - Copy
6. Gaurav Om Sharma - Sr. Vice President
7. Paramjit Talwar - Brand Partner
8. Yogesh Sakpal - Asso Creative Director - Art
9. Saumil Parekh - Vice President
10. Amit Singh - AGM - Marketing & Growth
SUMMARY
Indian consumers are in a relationship with their neighbourhood chemist — but it’s just not working out as their needs today have far outgrown what the chemist can deliver. Consumers constantly face issues with medicine availability and exorbitant prices. Pharmeasy — India’s leading e-pharmacy solves for both these issues. So we started a conversation about what’s not working in Indians’ relationship with their local chemists. As a result, Pharmeasy’s GMV grew 35%, we got 3x engagement on social vs competition,and Pharmeasy enjoyed a 50%TOMA score for the first time ever.
