Energizer Middle East & Africa

1. Ridhesh Sharma - Senior Manager – Global Marketing Activation International Distributor Markets (EU, Central & SA)

Cheil MEA *Lead Agency

1. Adeline Chew Oai Cheng - Head of Brand Experience T1 2. Rikn Ong - Account Manager 3. Agnes Tan - Account Manager 4. Ramzi Ibrahim - Creative Director 5. Baher Raouf - Associate Creative Director 6. Irene Lily Philip - Copywriter 7. Stefania Luque Diaz - Motion Designer 8. Mark Robin Pinga - Motion Designer

Studio Melt

1. Ibrahim Barakat - Producer

Battery brands talk about batteries first. Shifting the paradigm, we focused on our portable lights. As disaster preparedness and prevention is part of the Japanese way of life, we built our story around these disasters (disguised as creatures of the dark) while using the quintessentially Japanese art of manga. This saw Energizer Japan launch an interactive, HTML-animated manga series to reach our goal of building the Japanese consumer’s brand consciousness towards the brand. The series had over 30,000 readers, a 47% increase in sales and 1,359 new touchpoints.