Colgate-Palmolive

1. Lyndon Morant - Marketing Director, Asia Pacific 2. Yves Briantais - Marketing Director, Asia Pacific – Integrated Marketing Communications 3. Parul Patel Desai - Marketing Director – Greater IndoChina Hub 4. Arisa Ruchirawat - IBE & Digital Commerce Marketing Director 5. Janejira Champaiboon - Oral Care Associate Director

Red Fuse Hong Kong *Lead Agency

1. Farheen Romani - Head of Strategy 2. Kenny Choo - Regional Executive Creative Director 3. Andrew Chu - Executive Creative Director 4. Kwanmada Tongton - Group Business Director 5. Jessa Bartolabac - Associate Strategy Director

While local players got stronger in Thailand, Colgate declined. To revitalise the brand, Colgate, as the champion of smiles decided to redefine the power of a smile in the Thai context. Through the Yimsu campaign, Colgate reminded everyone that a smile supercharged with optimism not only has the power to smash stereotypes, but also build bridges. Thanks to Yimsu, not only is our brand saliency at an all time high, but we also managed to arrest our 5 year decline & beat growth projections by 40% in just 6 months!