The Royal Australian Mint

1. Mark Cartwright - General Manager Sales, Marketing and Distribution 2. Nicolle Keyes - Marketing & Communications Manager 3. Chris Bowler - Sales Manager 4. Frederica Heacock - Consultant Creative Director

Saatchi & Saatchi Melbourne *Lead Agency

The Donation Dollar is $1 coin and legal tender but not like any other. It is a coin created to act as its own message, with a call-to-action to give not spend, improving the fortunes of all charities and causes at once. With up to 53% of Australians donating a Donation Dollar when found, a commitment to creating 25 million Donation Dollars, and each coin staying in circulation for for 30 years, this idea will continually prompt Australians to give more to charities, more often, for decades to come.