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Grab
Turning drivers' downtime to learning time

RAN IN: Thailand

CLIENT
Grab

1. Sulin Lau - Leads Marketing for countries & Grab Brand 2. Carina Teo - Regional Head of Creative 3. Chantsuda Thananitayaudom - Country Marketing Head 4. Pat Tuangniyom - Strategic Driver Marketing Associate 5. Maythinee Anavachkul - Head of Driver Operations & Community 6. Napat Silaphan - Head of IMCs and Marketing 7. Parichat Sriwilai - Partner Acquisition Manager 8. Warangkhana Chayakorn - Driver Community Management Lead 9. Teeranop Sanguanpanit - Partner Training Team Lead

AGENCY
SUMMARY

Two of the most common grouses of Grab delivery riders are (1) too much downtime while waiting for restaurants to prepare food, and (2) that gig work is "dead end work" with little prospects for career growth and self-development. Grab's new 5 minute Academy was designed to address precisely both these grouses by turning driver downtime into driver upskilling time.


Hero Medium: Branded Content

Audience: Mass, public

Objectives: Build, change corporate image

Language: English