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Grab
Grab Bersatu: Turning The Humble Promocode

RAN IN: Indonesia

CLIENT
Grab

1. Sulin Lau - Leads Marketing for countries & Grab Brand 2. Pancaptera - Group Creative Director (Indonesia) 3. Johan Sihombing - Campaign Management Lead 4. Galuh Syafitri - Assistant Manager, Social Media 5. Rahadian Fajar Kusuma - Brand & Campaign Planning

AGENCY
Grab *Lead Agency


Bujukrayu

1. Ario Tri Putranto - Account Lead


SUMMARY

In July 2021, Indonesia overtook India as Covid's new global epicentre. Grab turned our humble promo code bar into the single largest donation-crowdfunding tool in the country. in just 3 weeks, 724,000 Grab users sacrificed their promos to join the country’s fight to get oxygen and PPE supplies to Indonesia's healthcare frontline.


Hero Medium: Branded Content

Audience: Mass, public

Objectives: Build brand equity, Increase brand loyalty, Retain Existing Customers

Language: English