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Grab
Millions Of Personalised Social Impact

RAN IN: Indonesia

CLIENT
Grab

1. Sulin Lau - Leads Marketing for countries & Grab Brand 2. Carina Teo - Regional Head of Creative 3. Mindy Yap - Head of Regional Brand Marketing 4. Adeline Kwek - Head of Regional Campaigns & Brand 5. Mingyi Neo - Creative Director 6. Juwita Aryani Natanagara - Art Director 7. Edison Tan - Creative Producer 8. Rachel Ong - AV Producer

AGENCY
SUMMARY

Social Impact reports were originally created to help customers make better-informed choices about supporting those companies with the greatest social, economic or environment in their communities. Alas, they’re usually too boring to be read and thus, fail in influencing socially-impactful consumer choices. The Reinvention of Social Impact Reports was long overdue - and this Effie case is about how Grab got millions of ordinary people to read a report by using data to personalise a unique report for every single Grab user.


Hero Medium: Mobile/Tablet

Audience: Mass, public

Objectives: Build brand equity, Increase brand loyalty, Retain Existing Customers

Language: English