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Airtel
Giving India a lost piece of its history

RAN IN: India (National)

CLIENT
Airtel

1. Sunny Agrawal - Senior Brand Manager
2. Prateek Upadhyaya - Marketing Head

AGENCY
Leo Burnett New Delhi *Lead Agency

1. Samir Gangahar - President - North
2. Ankit Singh - Executive Vice President - Strategy And Planning


SUMMARY

For the first time ever, 5G technology was used to re-create a past event of such scale. We not only recreated the biggest moment in the history of Indian cricket which the nation was deprived of but also made people experience the entire inning from every angle as if they are present in the stadium. With this campaign, we were able to provide the nation with a missing piece of its history and give Airtel its leadership position in 5G parameters back.

CASE VIDEO


Audience: Young people (20-35)

Objectives: Build brand equity, Increase brand loyalty, Retain Existing Customers