CLIENT
KFC Australia
1. Sally Spriggs - Chief Marketing Officer
2. Kate Horton - Marketing Manager
3. Samantha Do - Marketing Manager
AGENCY
1. Ryan O’Connell - Chief Strategy Officer
2. Blake Arthur - Associate Creative Director
3. Jordana Smith - Account Director
4. Ella Grimoldby - Senior Account Manger
5. Rachel Pool - Head of Strategy
6. Shaun Branagan - Group Creative Director
7. Carl Robertson - Associate Creative Director
Ogilvy PR Sydney
EssenceMediaCom Sydney
AKQA Sydney
SUMMARY
KFC Australia created a fine-dining degustation experience with 11 courses, using the food we sell in restaurant every single day. We knew that giving our food such a cheeky, fancy and over-the-top treatment - then targeting food critics, influencers and foodie-publications - would ensure the campaign amassed a huge amount of PR coverage, which successfully lifted KFC’s food quality perceptions.
