CLIENT
Mondelēz India
1. Sunainika Singh - Marketing Director - Biscuits & Bakes, Mondelēz International, India
2. Adeeba Ansari - Category Manager- Oreo activations
3. Parvathy Nair - Category Manager- Biscuits Equity
4. Syed Rizvi - Brand Manager- Oreo
AGENCY
1. Dheeraj Sinha - CEO-Leo Burnett South Asia and Chairperson- BBH India Account Planning
2. Rajdeepak Das - CEO & Chief Creative Officer, South Asia Management
3. Abhimanyu Khedkar - Executive Vice President Account Management
4. Mayuresh Dubhashi - Group Executive Creative Director Creative
5. Mittu Torka - Executive Vice President- Strategy Account Planning
6. Shailee Mehta - Associate Vice President Account Management
SUMMARY
Our campaign made Oreo the most loved FMCG brand in India. To grow household penetration amid dipping sales growth, Oreo dived into the mass hysteria surrounding the Cricket World Cup in 2022 and made a cricket crazy nation, believe that relaunching Oreo could help win the World Cup. Led by Dhoni, erstwhile Indian caption, we launched an online press conference. We also transformed the cookie with iconic Dhoni moments. Other cricketers joined in. Fans responded at an epic scale – some even laminated Oreo cookies to keep for life.
