CLIENT
Procter & Gamble
1. Varsha Rawat - Brand Director, Design
2. Akhil Meshram - Senior Marketing Director
3. Jasnoor Sibia - Brand Director
AGENCY
1. Dheeraj Sinha - CEO and CSO
2. Rajdeepak Das - CEO and CCO
3. Noor Samra - Senior Vice President, Strategy & Planning
4. Sachin Kamble - National Creative Head
5. Sonal Chhajerh - Group Executive Creative Director
SUMMARY
Every-year, 23 million girls drop out of school - a seismic problem MISSING from public eye. With Whisper's purpose of empowering girls and 3 decades of work through its school program, we spotlighted everything missing till now through "KEEP GIRLS IN SCHOOL". We spotlighted the MISSING GIRLS from India’s schools; their MISSING FUTURES - for dropping out of school means dropping out of a promising future; exposed the MISSING CHAPTER on biology of periods in schoolbooks. Through nationwide petitions, the key state governments are committed to add it in schoolbooks.
