FrucorSuntory

Emma Raymond, Senior Brand Manager
Lennart Sipsma, Senior Brand Manager
Mark Wiedermann, Marketing Director

TKT *Lead Agency

Ben Clare, Creative Director
Cate Stuart-Robertson, Managing Partner
Hanne Haugen, Senior Account Director
Josh Aitken, Senior Copywriter
Rob Dougan, Head of Planning
Rob Harding-Smith, Planning Director

OMD

Danni Dimataga, Account Director
Stella Carnegie, Executive Business Director

This is V Energy’s Kodak moment. Australians are drinking more liquid energy than ever, but increasingly not energy drinks. This is a problem for V Energy an Australian energy drink company who has come to represent much of what nonenergy drink drinkers dislike about the category. Faced with the fight of their lives, V Energy took a radical approach and tackled category assumptions head-on with a new product, V Pure. The results are impressive. For the first time in a long time they’ve turned around V’s falling market penetration. With a strong ROI they’ve proved their vision has paid off.