Officeworks

Karl Winther, National Marketing Manager
Simon Davenport, National advertising and communications manager
Alex Staley , National corporate affairs and brand manager
Tiffany Rudick, National CRM & digital Marketing Manager
Sophia Lindsay, Advertising Creative Services Manager
Jackie Allen, Advertising strategy and media manager
Carla Carafa, Consumer Communications Manager
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AJF Partnership *Lead Agency

Andrew Foote, Partner / Executive Creative Director
Susan Bird, Director/GAD
Pieter-Paul von Weilier, Strategy Director
George Freckelton, Creative Director
Rhyen Ellis, Senior Art Director
Karl Graham, Senior Copywriter

Columbus

Trent Light, Strategy Director

Iniative

Liam Loan – Lack , Client Director

Haystac

Nicole Hamilton, Group Account Director

AKQA

Sarah Sproule, Client partner

Over the back-to-school season, Officeworks wasn’t just a smarter store choice—it also delivered a smarter campaign. A combined approach of brand building and sales activation, implemented together with an Australian media first, drove us to commercial success. Key products sold out faster than was forecast, and Officeworks grew sales by an impressive XXX far outweighing the 2.1% growth in the wider retail sector.1 This campaign not only delivered impressive short-term effects; it also shows how going beyond just simple product and price messaging during a trade period is more effective, and positively impacts brand perception.