CLIENT
Swann Insurance
Vaughan Coots, General Manager
Rita Ibrahim, Marketing Manager
AGENCY
Nathan Rogers, Senior Planner
Ant White, Chief Creative Officer
Garret Fitzgerald, Creative Director
Joe Hill, Creative Director
Sam Dickson, Senior Art Director
Cameron Bell, Senior Copywriter
Matt Alpass, Head of Craft
Julie Duff, Head of CHEP Films
Matt Weston, Director
Liam Gilmour, DOP
Tom Weller, Print Production Manager
Bryce Coombe, Client Partner
Sophie Turner, Senior Account Manager
SUMMARY
In the era of customer centricity and ease, the last thing you would expect from an insurance brand would be to make things inconvenient for their customers… But that’s what Swann Insurance did to disrupt the category and deliver profitable market share. By creating ‘Inconvenience Stores’ in the middle of nowhere yet at the end of some of Australia’s most epic rides, Swann Insurance gave riders a ‘reason to ride’ and demonstrated to motorcyclists that they understood them and their need to feel free on the open road. By flipping the notion of convenience in a way our customers understood; Swann Insurance drove a 52.2% increase in revenue within a flat market with a profit ROI of 453%.
