CLIENT
Mitsubishi Motors Australia
Jarrod Morton-Hoffmanv
Derek Mcilroy, Deputy Director Marketing and Operations
Darrell Jacobs, Head of Marketing Communications
Amy Hooper, Marketing Communications Manager
Trish Ind, Digital Marketing Manager
Catherine Tiani, Marketing Insights Manager
AGENCY
Jody Elston, Author / Head of Strategy
Jarrod Morton-Hoffman, Author / Strategic Planner
Adam Rose, Executive Creative Director / Founding Partner
Dom McCormack, Senior Copywriter
Liam Hillier, Senior Art Director
David Hallett, Group Account Director
Vince Prochilo, Senior Account Director
Tanya Hairman, Head of TV/content
Amber Francis, TV Producer
Deepali Dabral, Head of Digital
Jennifer Chan, Digital Producer
Katie Morton, Senior Producer
Alistair Donald, Senior Finished Artist
Mac Archibald, Senior Integrated Designer
Wavemaker
Kojo
SUMMARY
In 2018, Mitsubishi Motors Australia achieved their highest annual sales result ever. In a little over 12 months Mitsubishi moved from #3 to #1 in SUVs – largely by focusing on small SUVs. Our task was to locally launch the all-new Eclipse Cross, an ambitious one, as we were entering the same category as the Mitsubishi ASX – already Australia’s #1 selling small SUV. Rather than stealing ASX’s customers, our ‘Here Now, For Wherever Next’ campaigns attracted a new, style conscious and tech-savvy audience – previously out of reach for Mitsubishi. This is a story of ‘small’ adding up to something very big.
