Continental Foods

LDV United *Lead Agency

Initiative Media

Devos Lemmens has undergone a positive evolution since the launch of "That's it!" By focusing on the brand as the taste reference, we have taken important steps in terms of both sales and brand preference. This resulted in a bronze Effie last year.

However, one weak spot remained: the end-of-year period. We already had a strong position during the other important BBQ sales period. However, the time from November to December is very important for D&L sales. Yet we had not succeeded in gaining market share for a number of years. So it's time to optimize our strategy.