SUMMARY
Physiomer wants to create a behavioral change within the pharmacy channel in the nasal spray market. This by responding to two latent consumer trends: the need for prevention in healthcare and the search of consumers for natural alternatives to traditional medicines.
The nasal spray market is dominated by classic chemical decongestants that are highly efficient but should not be used for long periods due to the risk of addiction.
Natural nasal rinses based on saline solutions are an alternative to these sprays. These sprays can be used both preventively and for daily cleaning to prevent disease and curative to treat a nose cold.
Physiomer is a product based on 100% filtered seawater, without additives, and is the market leader in the natural nasal rinsing segment.
With respect for the position that Physiomer has already built up for years at doctors and pharmacies, it is decided to use mass marketing for the first time to recruit new consumers more quickly.
English, Dutch
