Procter & Gamble

Sundar Raman, President North America Fabric Care
Vedran Miletic, Brand Director, N.A. Fabric Care Delivery
Kimberly Doebereiner, BBIC
Paul Chick, Manager, Advertising Production
Jennifer Maxwell, Brand Manager
Alex Perez, Assistant Brand Manager
Matthew Wormington, Assistant Brand Manager
Craig Stimmel, Head of Digital Media and Global Partnerships

Saatchi & Saatchi *Lead Agency

Andrea Diquez, CEO
Javier Campopiano, Chief Creative Officer
Wanda Pogue, Chief Strategy Officer
Tiffany Graeff, EVP, Global Planning Director
Nayantara Mukherji, VP, Group Director, Brand Strategy
Alan Lin, VP, Strategy & Experience
Paul Bichler, Chief Creative Officer - Woven
Daniel Lobaton, Chief Creative Officer
Jennifer Brotman, Account Director
Jennifer McGill, Account Supervisor
Ryan Martin, VP, Account Director
Nick Miaritis, SVP, Regional Account Director

Hearts & Science

Taylor Strategy

MKTG

Marina Maher Communications (MMC)

On the night when the sexiest brands in the hottest categories pull out all the stops, a laundry detergent brand won the Super Bowl. Tide accomplished this by shifting from the traditional category focus on the problem of stains to celebrate and take ownership of clean. By elevating the visibility of the unsung benefit and leveraging the night’s uniquely heightened focus on ads, Tide turned every ad on advertising’s biggest stage into a Tide ad.