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National Geographic
Nat Geo Into The Dark. A trip to the eclipse

RAN IN:

CLIENT
The Walt Disney Company Latin America

Sebastian Ureta, Marketing Director
Camila Cienfuentes, Marketing Manager
Astrid Cardenas, Marketing Assistant

AGENCY
Wolf BCPP *Lead Agency

Hernan Ramos, Creative Director
Camila Campos, Account Director
Jose Ignacio Rojas, Copywriter
Catalina Carrasco, Art Director


Agencia Opera Chile

Felipe Arrau, Creative Director
Daniela Infante, Account Director


SUMMARY

NatGeo created a unique experience around the total solar eclipse, on an airplane, over 39 thousand feet high, to create awareness and position National Geographic as one of the top brands associated to the eclipse. As results, 27,529 people participated in the contest to get a seat at the airplane. Revenues from sponsorship doubled. National Geographic was positioned as the great winning brand around the eclipse. And the impact on digital and press took center stage in the conversation on social networks and the media around that July 2nd.

CASE VIDEO


Type: Both Business to Business and Business to Consumer

Language: English