CLIENT
BCP
Christian Borja, Brand Strategy Manager
Lucia Lopez, Deputy Brand Manager
Anna Lenka Jauregui, Marketing Manager
AGENCY
Jimena Gordillo, Account Director
Jorge Santibañez, General Creative Director
Jose Ramon Perez, Digital Director
Pilar Dufour, CEO
Daniel Saavedra, Creative DirectorRoger Escobar, Art Director
Alvaro Paitan, Copywriter
Jimena Marquez, General Producer
SUMMARY
Peru qualified for the World Cup after 36 years. As one of the most important brands in the country we had to be present at this special moment in an environment overloaded with similar messages. Since we were not sponsors of either the national team or the World Cup, our task was difficult. We created a distinctive campaign with Captain Paolo Guerrero: a tribute to Peruvian fans. Results were extraordinary achieving historical record in brand's preference and emotional closeness, and a great uplift in credit and debit cards sales.
