CLIENT
United Commercial Bank Ltd.
Md. Javed Iqbal, EVP & Head of Marketing & Communication
ACI Logistics Ltd.
Md. Mahadi Faisal, Head of Marketing
AGENCY
Grey Advertising Bangladesh Ltd. *Lead Agency
Syed Gousul Alam Shaon, Managing Partner & Country Head
Mohammad Akrum Hossain, Group Creative Director
Bitop Das Gupta, Associate Vice President & Head of Strategy
Abu Sayed Mohammad Nurur Rahman, Senior Group Creative Director
Shariful Islam, Associate Creative Director
Md. Tauhidul Azam, Creative Director
Nurul Islam Bhuiyan, Creative Supervisor, Art
Waleed K. Rajamiya, Copy Supervisor
Md. Rafiqul Islam, Sr. Copywriter
Md. Fahim Khan, Senior Manager, Strategic Planning
Syed Mohammed Tariq, Chief Growth Officer
Md. Abdullah Al Kafi, VP, Media
Jihad Bin Tahzeeb, Associate Account Director
Nuhash Anjum Khan, Account Supervisor
Manami Sunjia Hossain, Assistant Manager, Internal Coordination & Administration
SUMMARY
Over 33% of Bangladeshis are unbanked and most of them are farmers. They live off the land, without the ability to access credit or savings and are stuck in a vicious cycle of poverty as they must sell their time-bound fresh produce at an unfair price to middlemen. Inequality and poverty are often accepted as age-old parts of the society, impossible to change. Project AgroBanking challenged this notion paving the way for farmers to break the vicious cycle of poverty by turning their fresh produce and vegetables into bank accounts.
