CLIENT
Reckitt
Tarık Bayar, Marketing Director
Cem Oğuzcan, Category Marketing Manager
Başak Malçok, Senior Media Manager
Göksu Balmuk, Brand Manager
Harun Çeliksoy, Brand Manager
AGENCY
Ergin Binyıldız, Chief Creative Officer
Volkan Dalkılıç, Executive Creative Director
Ömer Ceran, Creative Group Head
Hasan Yıldırım, Art Director
Sıla Salgın, Agency Producer
Nevin Nebioğlu, Media Director
Ekrem Ertürk Düzel, Art Director
Melike Erdemir, Art Director
Ceren Çubukçu, Cheif Integration Officer
Berk Yılmaz, Client Services Director
İrem Kara, Account Director
Hare Lilya Ganiç, Account Supervisor
Asya Biçer, Account Eexecutive
İrem Aycı, Account Eexecutive
Gözde Bilir, Agency Producer
Zihni Başsaray, Digital Group Head
Didem Demiralp, Media Group Director
Nevin Nebioğlu, Media Director
Tekin Timoçin , Media Manager
Tuğyan Şendil, Media Planning and Buying
Ülkü Şimşek Doğan , Media Planning and Buying
Onur Güner , Media Planning and Buying
Adnan Bulut, Media Planning and Buying
Zeynep Satış , Digital Media Director
Ege Esen , Digital Media Manager
Aybüke Başünal, Digital Media Performance Specialist
Beyza Alçiçek, Digital Performance Marketing Specialist
Gaye Özdoğan, Digital Performance Marketing Specialist,
Bee İstanbul
3 Dots
Circus
Cora Communications
SUMMARY
We symbolized water's worth with the Finish Water Index to inspire long-term behavior change and emphasize that water scarcity is not a seasonal issue. We underlined its worth by listing it with visual value references like currency and gold. The Finish Water Index campaign reached 27 million in the TV total target audience. Its top-of-mind score increased by 10 points. The conversation rate of water scarcity increased by 121%. Yarininsuyu.com got 600% more visitors sharing information on water footprint and index calculations educating on water scarcity and drought.
