CLIENT
Kelloggs
Stephanie Thys, Marketing Director
Elena Mancini, Marketing Manager
Chris Wildish, Marketing operations manager
AGENCY
Gilliam Caldwell-Dunn, Strategy Director
Matthew Gladstone, Planning Partner
Lee Barber, Planning Partner
Agi Varanyi, Managing Partner
Terry O'Neill, Creative Director
Angela Harding, Creative Director
Bob Kilciauskas , Creative Director
Pedro Rosa, Creative Director
Carat
Greg Paterson, Planning Partner
ZEAL Creative
Robert White, Strategic Planning Director
SUMMARY
Getting noticed in gaming is hard. Brands spend billions every year trying to engage a
notoriously cynical audience. We needed gaming occasions to become a significant
volume driver for Pringles. One that could rival the football World Cup. To engage gaming communities, we went beyond traditional advertising to create disruption at scale.
Creating our very own gaming character, breaking it out of the game into the world, live on
Twitch, then transforming it into an influencer that gamers fell in love with. Starting conversations. Delivering reach. Unlocking significant volume.
