AGENCY
Sebastian Bullorini, Chief Creative Officer
César Chávez, Head of Strategy
Joshua Rueda, Creative Director
Gabriela García, Account Manager
Carlos Romero, Head of Data
Francisco Lainez, Head of experience
Rodrigo Lara, Production Manager
Miguel Rivera, Art Director
Josue Gonzalez, Art Director
Gabriela Escobar, Ogilvy El Salvador
Antonio Pastore, PR Manager
Enzo Bianchi, President
Rhina Rank, Media Director
Paolo Bianchi, CEO
OGILVY MATHER
Joe Sciarrotta, Deputy Chief Creative Officer, Worldwide
Adriana Weinberg, REGIONAL DIRECTOR OF CREATIVE EXCELLENCE LATAM
Garage Films
La Brujula
SUMMARY
we created the experience of "the first car showroom inside a public bus". Instead of targeting a broad audience, we went for a base of customers exhausted from the bad experience of using the public transportation system. We cut the back wall of a traditional bus, removed some passenger seats, adapted the lighting system, ramped the Picanto inside, and exhibited it around the city for 30 days. One salesperson explained to the bus passengers the car features and the cheap payment plans.
