CLIENT
P&G
Marc Pritchard, Chief Brand Officer
Damon Jones, Chief Communications Officer
Eric Austin, Senior Director
Charlotte LaNiear, Senior Director N.A. Multicultural Media
Grace Janes, Brand Director
Crystal Harrell, Senior Director, Corporate Communications
AGENCY
Justine Armour, Chief Creative Officer
Joe Mongognia, Executive Creative Director
Debby Reiner, Global Client Lead
Andre Gray, Executive Creative Director
Lisa Montana, SVP, Account Director
Ben Howard, Creative Director
Alvaro Soto, Creative Director
Jhanell Biggs, Senior Planner
Lauren Friezo, Brand Planning Director
Jonathan Lee, Chief Strategy Officer
Cartwright
Keith Cartwright, President
Hill & Knowlton
Becky East, Associate Director
Seleana Wright, Senior Vice President
Townhouse
Rondell Wescott, VP, Executive Integrated Producer
Lori Bullock, VP, Executive Integrated Producer
Carat US
Lynda Kwiatowski, Associate Director
SUMMARY
As a corporate citizen and one of the largest advertisers, P&G has the responsibility to tell stories that are meaningful, equitable and authentic. But when it came to Black stories, there was a fundamental failure on and behind the screen. P&G created “Widen the Screen”, an expansive content creation, talent development, and partnership platform that celebrated creativity and enabled Black creators to share the full richness of Black life. The results: changing industry status quo and beginning to broaden the images we see, voices we hear, and stories we tell.
