AGENCY
Seven.One AdFactory GmbH *Lead Agency
Tom Schwarz, Creative Director
Daniel Koller, Creative Director
Friedrich-Paul Spielhagen, Creative Director
Stephan Fischer, Senior Strategic Planner
Matthias Buratti, Senior Strategic Planner
Rebecca Marek, Senior Manager Strategy & Creation
Ann-Kathrin Hackl, Manager Strategy & Creation
István Bracsok, Creative Director
Levente Kovacs, Creative Director
WallDecaux
Jicky von Bechtolsheim, Director Digital & Creative OOH
SUMMARY
#flutwein brand united the wines of more than 50 independent wineries from the region. Each mudded bottle was original, representing a piece of history. Bottles were offered for donation on a crowdfunding platform from 24.07.2021.The idea of #Floodwine was developed within a few days to grab public attention. TVCs, DOOH, and social media activations put the bottles and campaign's website in the spotlight.Influencers and celebrities called for donations. We had a massive media coverage about #flutwein, as well as on the wine industry of the region.
