CLIENT
Mondelez
Athina Popof, Marketing Manager Chocolate
Thomas Alexopoulos, Senior Brand Manager
Katerina Pantelopouloi, JBM Lacta & Merenda
AGENCY
Panos Sambrakos, Chief Creative Officer
Angeliki Kornelatou, Group Creative Director
Katerina Androuli, Creative Director
Christina Alifakioti, Client Service Director
Elena Vlagouli, Group Account Director
Panos Pagonis, Senior Art Director
Daphne Martinou, Senior Copywriter
Viki Xifara, Head Of Production Dpt
Foss Productions
Stelios Cotionis, Executive Producer
MICHALIS ALEXAKIS, Executive Producer
Argyris Papadimitropoulos, Director
Lambis Charalambidis, Editor
Dafni Kyriakidou, Assistant Director
Christos Karamanis, Director of Photography
SUMMARY
In 2021, there was a 50% rise in femicides in Greece, with many of the murders called "crimes of passion" or attributed to "extreme love".
Lacta, a chocolate brand that has always been telling love stories, chose to make an online film about what love is not.
"Don't Ever Leave Me" became the number 1 trending video in the country, was shown at schools, and aired for free on most TV channels, beginning a much-needed discussion in Greek society, whilst calls for help by domestic violence survivors increased x8 times.