AGENCY
Carlos Moreno, Global Chief Creative Officer
Peter Ignazi, Global Chief Creative Officer
Craig McIntosh, Creative Director
Jaimes Zentil, Creative Director
Sarah Rutherford, Creative Director
Mario Cesareo, Creative Director
Dena Thompson, Agency Producer
Rosie Gentile, SVP, Strategy
Melissa Levenberg, Group Account Director
Michelle Perez, VP, Brand DirectorJason Chaney, Chief Strategy Officer
Trevor Gauthier, Senior Retoucher
Dawn-Marie Mills, Print Producer
Skin + Bones
Mark Zibert, Director
James Michael Chiang, Director
Marka Rankovic, Editor
Rita Popielak, Line Producer
A52
Jesse Monsour, Flame Artist
Music Rights Clearance
Francois Lachance, Music Licensing
JKReps
Sandy Pereira, Photographer
SUMMARY
When SickKids was built 70 years ago, it was the world’s largest paediatrics hospital. While groundbreaking treatment continues, the facility is showing serious signs of age. Tasked with launching the largest fundraising campaign in Canadian healthcare history ($1.3 billion over a 10-year period) we needed to rally the entire city of Toronto behind this construction. Issuing a call to arms for the city to stand behind the cause, we surpassed our goal of acquiring 5,000 new monthly donors by December 31st by an incredible 29.6%.
