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Canadian Paralympic Committee
The Paralympic Network

RAN IN: Canada

CLIENT
Canadian Paralympic Committee

Martin Richard, Executive Director, Communication & Brand
Emily Gentes, Manager, Content & Digital Media

AGENCY
BBDO Canada *Lead Agency

Denise Rossetto, SVP, Chief Creative Officer
Todd Mackie, SVP, Chief Creative Officer
Matt Hubbard, Associate Creative Director
Andrea Stranges, Account Coordinator
Melissa Hadley, Project Manager
Mike Schonberger, Associate Creative Director
Beatrice Bodogh, VP Head of Broadcast, Agency Producer
Jason Dick, Project Manager
Trevor Glover, Developer
Rebecca Flaman, Vice President, Group Account Director
Jeff Sacco, Developer
Tania Montemarano, Group Account Director
Tom Kenny, VP, Planning
Jeff Sangster, SVP Technology
Della Lytle, QA
Scott Douglas, Community Manager


Acart Communications Inc.


Asymetric


Married to Giants


Grayson Matthews


SUMMARY

With little media coverage of the Paralympic Games, the incredible accomplishments of the Paralympic athletes were going unseen. Using live video like never before, we created our own social broadcast network made entirely of fans, which resulted in a +11,464% increase in viewership – making the 2018 Paralympic Winter Games the most watched in Canadian history.

CASE STUDY

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CASE VIDEO


Audience: casual sports fans who have watched or attended at least one sporting event in the last 12 months

Objectives: Increase viewership of the Paralympic Winter Games in Canada

Type: Business to Consumer

Language: English