American Express

David Barnes, Vice President Public Affairs and Brand Advertising
Tina Santoro, Director Brand Advertising and Entertainment Lifestyle Marketing
Lauren Dineen-Duarte, Director Public Affairs and Communication
Stephanie Cisneros, Senior Manager Brand Advertising
Amanda Betti, Senior Manager Public Affairs and Communications
Erica Tiangco, Manager, Social Strategy
Paula Emberley, Senior Manager Entertainment and Lifestyle Marketing
Brooke Ihnat, Brand Advertising Analyst

Ogilvy *Lead Agency

Brian Murray, Chief Creative Officer
Katherine Palumbo, Group Account Director
Lisa Mathieson, Management Supervisor
Olivia Damiani, Management Supervisor
Christian Horsfall, Group Creative Director
Pam Danowski, Senior Copywriter
Steve Muzzin, Senior Copywriter
Michelle Lee, Planning Director
Heather MacDonald, Copywriter
Jo Palmiero, Senior Partner
Adrian Iwankewich, Account Executive
Natalie Kugler, Account Executive

Mindshare

North Strategic

B/TA

Notch Video

In 2017, American Express Canada launched the Cobalt Card in order to win with millennials. The campaign was one of the most successful launches in Amex Canada's history achieving 84% more applicants in its first month vs Amex’s two largest card launches in the last 10 years, delivering higher card spend vs comparable Amex cards, and improving brand equity and acquisition amongst customers who were almost 10 years younger than Amex’s average cardmember. Key to our success, was positioning Cobalt as the card that lets you do you.