Kimberly Clark

Leslie MacKay , Director of Brand Marketing
Denise Darroch , Brand Manager
Ali Ruffo , Digital and Social Senior Marketing Manager
Nikki Sells , Market Research & Analytics
Mitch Faigan , Senior Director Integrated Marketing

Ogilvy *Lead Agency

Michelle Lee, Planning Director
Aviva Groll , Director of Account Management
Deanna Dobson, Management Supervisor
Robyn Hutman, Strategist
Brian Murray , Chief Creative Officer
Pam Danowski , Senior Copywriter
Heather MacDonald , Art Director

Mindshare *Lead Agency

Alana Karelson , Associate Director
Nancy Tran , Associate
Michaela Ryan , Digital Senior Manager
Katherine Upton , Director, Planning
Meredith Menkes , Managing Director, Client Leadership

Veritas

Krista Webster , CEO
Nina Kalos , SVP, Client Services

barrows

Kristina Kovar , Managing Director

We successfully launched U by Kotex® Fitness by challenging broad reaching and deeply embedded societal prejudices about menstruation which allowed Kimberly Clark to achieve 20% share of the active feminine care category.  The result was impressive given that prior to the campaign the active feminine care category was already dominated by three major brands. Key to our success, was supporting women to ensure that a woman’s behavior and emotions are not misattributed to her period – especially in the world of sports where stigma is often prevalent.