CLIENT
Loblaw Companies Ltd.
Uwe Stueckmann, SVP Marketing
Cheryl Grishkewich, VP, Control Brand Marketing
Charlie Clark, Senior Director, Control Brand Marketing
Kevin Andrews, Director, Control Brand Marketing
Sabrina LaRosa, Director, Media
AGENCY
Megan Towers, Executive Director, Strategy
Caitlin Elliot, Account Director
Caroline Friesen, Art Director
Robbie Percy, Copywriter
Jacqueline Lane, Design Director
Jesse Wilks, Copywriter
Gerardo Agbuya, Art Director
Cher Campbell, Creative Director
Monika Ghobrial, Agency Producer
Claudia Buckler, Account Executive
Natasha Shadman, Strategist
Ryan O'Hagan, Team Lead
Mooren Bofill, Executive Director, Design
Dentsu Media
Moira Gilderson, Media Lead
Kelly Shannon, Account Director of Planning
SUMMARY
PC’s brand purpose “Crave More”, is a promise to help Canadians live better lives through better food and food experiences. With that, PC has a welcome responsibility to demonstrate the power of food to improve lives.
Loneliness, which has been called “as detrimental to your lifespan as smoking 15 cigarettes a day” affects 40% of Canadian adults. And eating together is an easy way for people to feel less lonely.
This was how PC could fulfill their mandate to help Canadians live better lives. By bringing people together over food.
