Bank of Montreal

FCB *Lead Agency

Nancy Crimi-Lamanna , Chief Creative Officer
Jeremiah McNama, Executive Creative Director
Eli Ferrara, VP, Creative Innovation
Mike Kotevich, Creative Director
Caleb McMullen, Sr. Copywriter
Hussein Rumaithi, Sr. Art Director
Tracy Little, EVP, General Manager
Maja Neable, VP, Group Account Director
Stephanie Gyles , Strategy Director
Patrick Gravel , Copywriter
Hailey Scott , Sr. Account Director
Maia Spetter , Director, Integrated Production
Shelley Brown, Chief Strategy Officer
Shao Xu , Jr. Strategist
John Fung, VP, Strategy Lead 1:1 Practice Lead
Daisy Qin, Sr. Social Content Strategist
Lily Han , Full Stack Developer
Natasha Phillip , Jr. Quality Assurance Analyst
Tania Overholt , Broadcast Producer

UM *Lead Agency

The Think Tank

Oso Audio

Daenen Bramberger, Creative Director
Leo Hicks, Engineer
Hannah Graham , Executive Producer
Jane Heath, Producer

Unified Content

Laurie Jones , Executive Producer
Michi Lepik-Stahl, Executive Producer
Tom Feiler , Director
Caitlin Cucco , Line Producer
Adam Madrzyk , DOP
Peter Miller , Editor
Luke Ionico, Asst. Editor
Jay Ryan , VFX
Kristina Mileska, Colourist
Rebecca Burtnik , Online

FlyAR

BMO needed to connect with a generation of customers who actively ignored them. So, BMO became the first financial institution to launch a channel on the world’s number one streaming platform, Twitch, to help gamers level up in gaming and in finances. BMO NXT LVL took a bank to a place none had been before, showing younger consumers that a traditional bank knew them better than they thought, and proved there is room for a financial institution to thrive within gaming culture.