AGENCY
Loycee Chu
Kevin Huang
Elaine Lei
Nemo Li
Wangteck Tan
Itsuki Wang
Yuki Wang
Ethan Wei
Kyle Yin
SUMMARY
为了让中国年轻E族能爱上并消费（100百年历史）的奥利奥，我们与天猫合作发布了一款电商产品“Oreo Music Box”。让用户从购买开始的每个环节都能“play with oreo”其中包含：1.用户在线自定义外包装 2.吃一口奥利奥换一首歌 3.AR互动MV。将品牌价值观和提升产品销量都完美整合在了这款产品上，通过这款创新的产品，达到了“品销合一” 获得了超预期的市场反响和口碑。
One box packed with 3 fun way to play. l) Choose your favorite theme and colors for your packaging. 2)Every bite of Oreo Play a different song! 3)You can even enjoy an AR animation while playing Oreo Music Box! We want our consumer not only love our Oreo biscuit but also have fun while having Oreo. With the success of Oreo Music Box, it helps to build up brand love. Compared with last year TMALL Super Brand Day sales, it has reached huge sales result. With the success of Oreo Music Box, we want to bring the fun to the world, starting this year Christmas we will launch it in U.S.A.
