Yili

Yanru Chen
Sarah He
Xi Jia
Han Lei
Hy Wang
Jun Wangzhu
Zhang Yang

WDT *Lead Agency

Mercy Li
Frank Wang
Bless Liu

"安慕希选择与《奔跑吧》进行合作，在节目中创意性深度植入品牌内容，借助互联网多平台进行整合营销，实现网络端节目受众全覆盖。同时通过不断提升品牌渗透力度和品牌好感度，助力产品销售。
AMBROSIAL is a kind of normal temperature yogurt recently introduced by Vili, which is the one of the world's top 10 dairy brands. AMBROSIAL chose to cooperate with one of the most popular variety TV show Keep Running for continuous four seasons. AMBROSIAL combines all efforts to deduce the original contents of the brand and promote business.As for TV shows, the audience ratings of all three seasons consistently rank the first. The creativity of the TV show takes a deep root in the brand content. AMBROSIAL's market share overtakes others and ranks the first in January 2017 from the third before integrated communication, its leading edge is continuously expanded.And its brand awareness and reputation overtake others to rank the first as well."