DynaComware

Doreen Cheng, Social Media Planner
Liching Cheng, Executive Creative Director
Lucy Huang, Account Executive
Amanda Lin, Social Media Planner
Dustin Yang, Group Head
Ming Yu, Associate Accout Director

Ogilvy & Mather Taiwan *Lead Agency

近年台湾地区的网络，负面情绪与内容充斥，华康发起用好字说好话的好话卡运动，让大众感受到不同的字体对文字讯息的影响力，因为华康字型相信，如果人们能以充满生命力的文字来传递情感与文化，世界会变得更美好。
“Negative energy” has recently exploded across Taiwanese social media. But DynaFont believes, when people express themselves with text brimming with vitality, the world can be more wonderful. Psychologists believe forming a new habit takes 21 days. So DynaFont wrote 21 warm greetings on 21 greeting cards, each designed with a distinctive font. Releasing them on Facebook, we encouraged people to fill cyberspace with positive energy. Printing physical greeting cards, we took the good vibes to the real world. Meanwhile, we demonstrated how different font styles could bring feelings to life.