SUMMARY
在台灣，很多16-22歲的年輕人認為，在麥當勞Part-Time打工並不有趣，工作內容多是日復一日機械化的重複動作。我們希望扭轉這一群年輕人(TA)的觀感，讓他們認為在麥當勞的工作不只是工作，而是像一起完成一項有趣的任務。
在此狀況下，要如何才能讓年輕人覺得在麥當勞打工是一件有趣的事是我們本次傳播的主要目標;麥當勞推出了全球首創的「超麥力」徵人廣告音樂影片(MV)，突破以往創意格式的大膽創意，用這群TA最熟悉與直接的方式溝通互動
In Taiwan, many young people aged 16-22 think that it is not interesting to work at McDonald's Part-Time. The work content is mostly mechanized repetitive actions day after day. We hope to reverse the perception of this group of young people (TA) and let them think that the job at McDonald's is not just a job, but an interesting task.
Under this circumstance, how to make young people feel that working in McDonald's is an interesting thing is the main goal of our communication. McDonald's launched the world's first "Super Mai Li" levy advertising music film (MV). Break through the bold ideas of the past creative formats, and use this group of TAs to communicate and interact in the most familiar and direct way.
