SUMMARY
We consider how to create an unique and interesting experience for the CSR program for 7-ELEVEN which owns the most convenience stores in Taiwan to attract people?
We found a strong reason to believe – convenience store are the easiest and common place for loose change to happen.
Hence, we created the “Rhythm of Love Wall” donation box.
In order to show our gratitude to donators, we develop every pair of hands to produce authentic clapping sound and motion like real human hand.
Idea: Every coin donated with love deserves a loving encouragement.
People will receive a different applause each time when they insert coins.
This not only gives a direct gratitude for their good deeds,
at the same time, people could feel the joy of being encouraged.
It makes them want to give more!
