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DIDI
Buckle up in the backseats – staying safe is the best way to show your love.

RAN IN: China

CLIENT
DIDI

AGENCY
SUMMARY

Over 30,000 road accidents occur in China every year as a result of seatbelts not being worn.Less than 30% of drivers and passengers wear seatbelts, and a mere 3% of backseat passengers realize the importance of wearing a seatbelt.As the world’s largest one-stop transport platform, DiDi hopes to enhance awareness of the importance of wearing a rear seatbelt and of travel safety for all users.


Language: Mandarin