SUMMARY
If travel is the best way to test true love, every couple should travel together.
FAW-VW T-Roc, a compact SUV built for young generation, is equipped with 4 MOTION all-wheel drive. As Chinese Valentine’s Day was approaching, T-ROC seized this ideal time to launch the Valentine Campaign, which opened up a brave journey for couples to explore love on twenty routes and four themes. Those couples believe in love enrolled in the love test routes, experiencing T-ROC’s off-road performance and truth of love. Collaborating with Mafengwo, we established love exploring themed pop-up stores around whole dealer network, and invited people to participate and win purchase discount. With the enrollment of couples exceeding expectation on the launch day, the campaign overfulfilled the target of views and topics. Quality love travelogues derived from the journey’s test session were posted continuously, triggered heated discussion on social media.
