AGENCY
莫康孙, CEO
陈佳祺, 总经理
孙涛, ECD/创意合伙人
Kris Yang, ACD
Kele, copywriter
Joyce Chen, Account Director
Angel Yang, Group account Director
SUMMARY
In China there are two New year to celebrate, a Western Jan 1 new year and a Chinese new year according to Chinese calendar which is a month apart but the way of celebration is totally different. For the first time in the market, we combine those two New year celebration culture and celebrate together by combining the similar wishes but with different gods and different lucky charms. So we double the wishes, double the luck with one wishes. We play with the ancient Chinese gods Wealth, Prosperity & Longevity mix with western pop culture, Ancient beauty goddess Yang Guifei pair with renaissance Aphrodite. Chinese angles Fuwa with western angels, Chinese Love god Yue Lao team with Cupid etc…
The campaign became an instant hit. We had 2.87 billion viewers on social media, which sparked millions into conversation.-2.87 BILLION VIEWS and 27.3 MILLION ENGAGED Outdoor advertising reached up to 400 million people around China. In total, we generated $50 million worth in media impressions. And in one month, we sold 5.53 million new phones.
