CLIENT
Mondelez China
Karen Cheng, brand manager
AGENCY
Jeff Xu, technique director
Kevin Cai, creative director
Milk Lu, art director
Sally Luo, account director
Wang yao, producer
Yu yang, account manager
SUMMARY
With the topic of Idol Producer and Produce 101 sweeping over every corner in China, people call 2018 the year of “Idol Creation”.Speaking of the “Idol Creation” in Marketing area, Oreo, the most playful biscuit in the world, has made a remarkable move in 2018.Oreo has created a unique and exclusive platform--OREO CREATION mini program.With the uprising idol LEO WU as the campaign initiator, consumers were invited to contribute to every step of the new flavor debut.The new flavor, which won first place, will be ready for production in 2019.It greatly enhanced consumers' enthusiasm to participate, deepened the playful brand image of Oreo, and brought about a good sales increase.
