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Darlie
Darlie KEEP SMILE marketing campaign : If you can speak, you can rap.

RAN IN: China

CLIENT
Darlie China

Edmond Chen, 市场部总监（中国）
Ray Chow, 市场部高级媒介经理（中国）

AGENCY
Baidu *Lead Agency

张杏裕, 营销经理
张玥, 运营经理
曹洁, 高级渠道经理
杨柳, 高级产品运营师
王力鹏, 产品经理


SUMMARY

Darlie, one of the sponsors of The Rap of China S2, joint hands with ICE - champion candidate of the show to write a song named "KEEP SMILE". Through this campaign, Darlie wanted to build up a younger brand image, deliver the meaning of the power of smile and increase brand volume. It wouldn't breakthrough without innovation.
Big data helped us to analyzie audience's feature and target them precisely. In addition, withe the help of Baidu AI voice identification and voice synthesis capacity, everyone can be a professional rapper, even to battle with ICE, which fit with young audience's communication needs.

CASE STUDY

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CASE VIDEO


Language: Mandarin