CLIENT
Tencent
何滔杰, 腾讯互娱传播经理
刘沁, 腾讯互娱品牌经理
孙兆义, 腾讯互娱活动经理
宋亚飞, 腾讯互娱市场策划经理
张墨, 腾讯互娱创意指导
林炽成, 腾讯互娱视觉设计
梁杰东, 腾讯互娱品牌经理
段枭扬, 腾讯互娱市场策划经理
王玥, 腾讯互娱品牌经理
黄超, 腾讯互娱市场策划经理
SUMMARY
2018 is the 10th anniversary of Tencent's classic shooting game CrossFire. As the most classic map, "Transport Ship" has gained lots of players cognition and recognition. We built an exactly the same ship and brought the game map into reality. This is the first attempt in the game marketing in China. We succeeded in obtaining government permission, and conquered high temperature, typhoon, flood and other difficulties. Finally, the transport ship completed its 1,800-kilometer journey along the Yangtze river. We held meet-and-greet meetings in four cities on the way, and worked with artisans to recreate regional culture. We continuously broadcast for 24 hours in 14 days, and created an interactive program to interact with players. This event successfully attracted the attention of both players and key media. Moreover, it has effectively improved the preference and recommendation of Internet users as well as the data of returning players.
