AGENCY
姚兰兰, 客户经理
展丹丹, 文案组长
李嘉铭, 合伙人
林晓琳, 资深文案
王曦, 设计组长
肖伊漪, 资深设计
范磊明, 总经理
贺臻, 资深文案
陈锋, 客户经理
SUMMARY
P & G 2019 Chinese New Year marketing break the warm routine, put insight into the new year "auspicious" atmosphere and pray for good luck psychology, creatively to give products the new role of "Good luck for New Year". Start with the series New Year’s video , the main products avatar New Year transport formula to unlock the New Year's good luck; the first online New Year’s greetings, send red envelope and other social interaction H5 continued to promote, trigger the whole network fission; At the same time, the deep penetration of the Chinese New Year scenario continues to output product value.This wave of differentiated marketing of linked products, people and scenes successfully captured young groups, reactivated the scene significance of products from material to emotion, and achieved double improvement of reputation and benefits in the Chinese New Year’s marketing.
